Dylan's BI Study Notes

My notes about Business Intelligence, Data Warehousing, OLAP, and Master Data Management

Why is a single view of customers important?

Posted by Dylan Wan on March 14, 2007

I think that it is important to understand why a single view of customer important.  Understanding this provides you a good perspective on why you should implement a MDM, or a CDI, solution.

I believe that a data warehouse deployment will be much easier and simplier if we can assume a MDM is in place.  However it requires some design efforts to leverage MDM in data warehouse data model and ETL design.

Here is the like to my working article:  Why is a single view of customer important?

I am posting all my MDM related articles to my MDM Blog.

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