Why is a single view of customers important?
Posted by Dylan Wan on March 14, 2007
I think that it is important to understand why a single view of customer important. Understanding this provides you a good perspective on why you should implement a MDM, or a CDI, solution.
I believe that a data warehouse deployment will be much easier and simplier if we can assume a MDM is in place. However it requires some design efforts to leverage MDM in data warehouse data model and ETL design.
Here is the like to my working article: Why is a single view of customer important?
I am posting all my MDM related articles to my MDM Blog.